Product Management
Product management is the key function of an organization responsible for guiding the success of a product through its life-cycle.
A Product manager is a complex, multi-tasking role that takes time and effort to master. It isn’t just about managing a product backlog, create user stories and guide dev teams – those tactical responsibilities we see in Product Owners roles in Agile Scrum.
Product managers cover multiple product management practices, such as, product strategy, roadmaps planning, and financial forecasting.
What is product management?
Product management is the key function of an organization responsible for guiding the success of a product through its life-cycle.
For this reason it is a must for companies to have a solid Product Management Frameworks in place – an iterative process that goes from their vision, to the idea to a minimum viable product, to its launch phase and beyond.
Product managers’ key responsibility is to drive new product development, ensuring the focus stays on building the best possible product for its customers, by making sure the voice of the market is heard.
By analysing market trends, identifying business opportunities, running competitive analysis and by having clear what the target customers’ needs are, the product manager provides the organization with a clear product strategy
The strategy will define how the organization is going to fulfil its product vision, setting its direction, and will clearly outline to stakeholders and cross-functional teams what the company will accomplish by developing that product.
A strong product strategy, with a clear vision, set the foundation for planning and developing the product roadmap that meets both company goals and user needs.
How do we build the best possible product?
To successful develop new products it is important to follow a structured approach to New Product development (NPD). Traditionally the NDP process followed a “waterfall-like” innovation model however in