My CV
“The only source of knowledge is experience.”
- Albert Einstein
- www.valeriomiccio.com
- +34 664 501 738
- valeriomiccio@hotmail.com
- LinkedIn/valerio-miccio
- Estepona, Malaga. Spain
Profile
I am a professional, self-motivated, hardworking Product Manager & Business Operation Manager, with over 10 years in the Online Gaming industry, who enjoys working to a high standard. I always thrive on pursuing new challenges within my roles continuing to develop the managerial, operational and product management skills I acquired and to compliment my expertise in digital gaming.
VALERIO MICCIO
Business & Product Manager
- +34 664 501 738
- valeriomiccio@hotmail.com
- LinkedIn/valerio-miccio
- Estepona, Malaga. Spain
- www.valeriomiccio.com
Professional Skills
Online Gaming
99%
Product Management
95%
Product Marketing
92%
e-Commerce
96%
Team Management
97%
Personal Skills
Making things happen!
97%
Problem-solving
99%
Data-driven
97%
Leadership
97%
Presentation
99%
Language
Italiano | Native proficiency
5/5
English | Full professional
4.6/5
Spanish | Work proficiency
4.1/5
Portuguese | Elementary
2.5/5
EDUCATION
1998-99
University “Federico II” - Napoli Italy
Information Technology Engineering
Math | Programming
1992-97
Institute of Information Technology “R. Elia” - C/Mare Napoli, Italy
Information Technology
Diploma IT Consultant
AWARDS
Italy EGR Award
Best Sportsbook Operator
Italy EGR Award
Raising Star
Experience
06/2012 - Present
Italian Product Manager
William Hill Online - Gibraltar
- Coordinate with marketing team the brand proposition strategy and be responsible for the planning and implementation of the operational support aimed to maximize acquisition and retention.
- Define the product development roadmap and operational structure required to support the brand strategy aiming to maximize actives, turnover, profits and customer satisfaction.
- Lead the delivery team’s projects execution providing clear and comprehensive business requirements; be responsible for their prioritization, review and release sign off.
- Plan and coordinate the roll out of the promotional activities, arrange their operational support for daily execution aimed to generate extra incomes.
- Coordinate ad hoc pricing strategies with the trading department and monitor closely their profitability thriving to increase share of wallet within the territory.
- Maintain and review regularly competitors and produce comparison gap analysis on product range, features, mobile products, promotions and pricing to bring the overall customer experience to the highest industry levels.
- Monitor industry KPIs’ to identify trends and react quickly to maintain the market lead.
- Review with marketing teams preferred distribution channels (place) mapping out clear channel strategies for product development.
- Lead the Italian sportsbook operation, assigning team’s responsibilities and tasks prioritization focusing on providing our customers with the best possible gambling experience.
- Exploit cross-sell opportunities and new features/gimmicks rollout in order to drive Sport punters to Casino games.
- Define with CRM teams a strong and clear communication strategy, profitable promotional activities to improve email OR/CTR and retention rates and organize operational support for segmented Mobile notifications to target customer across all devices/platforms.
- Provide daily/weekly KPI’s analysis and concise reports to internal stakeholders as and when required.
- Lead projects for regulatory authorizations of all our gaming platforms, casino games releases and betting propositions; coordinate and maintain compliance documentation and business processes.
- Maintain strong relationships with Italian regulator and attend regular lobbying meetings.
- Ensure that customer support teams receive adequate briefing on promotional activities and product development, arranging training materials and dedicated sessions where required.
- Assist VIP Manager with top-players activity ensuring they receive prompt resolution to escalations.
03/2010 - 06/2012
Italian Territory / Website Manager
William Hill Online - Gibraltar
- Deliver Website content in compliance with regulations
- Ensure all customer facing apps and services are working to specification
- Responsible for all CRM activities
- Deliver gaming platform project required for casino license acquisition
- Deliver games projects required for casino games authorization
- Italian product performance, trends and customer growth analysis
- Competition Benchmarking
- Assist in Business analysis for delivering competitive products
- Lead UAT testing and QA for software products
- Deliver documented guidelines and training support for the Customer Retention department
- Product performance monitoring and reporting
03/2009 - 09/2009
Test Analyst
William Hill Online - Gibraltar
- Define user requirements to prepare test plans
- Prepare test plans and propose improvements to test procedures related to the business area of expertise
- Create/run scripts to validate requirements
- Execute testing assigned from Senior Test Analyst
- Report results and issues of test procedures
- Defect management
- Utilization of Quality Centre test management tool
- Mentoring and support of system testing team members
- Providing management reporting as and when required
- Providing support for UAT testing team
03/2006 - 09/2009
International Customer Support
William Hill Online - Gibraltar
- Strong understanding of customer preferences, priorities and frictions.